You and other busy business owners or managers have one thing in common.  Time, marketing expertise and cost affect how profitable your business will become. However, if you are a C-Suite or a senior manager, you would wear many hats to manage your business. When marketing is also one of your responsibilities, you would face daunting challenges running your day to day operations.

As a marketing manager, you are responsible to grow the market share of your company’s products, services or solutions. Your marketing KPI may vary but usually ties to a set of numbers. It could be the number of leads generated, newsletter sign-ups, website visitors or Facebook page followers.