In this day and age, marketing plans for any business needs to include social media advertising because companies need to have a presence where their customers are. Social Media Marketing (SMM) is a modern-day marketing method that uses social media networks like Facebook, Twitter, Instagram, Pinterest, Linkedin (and many more) for branding, communication, promotions, and advertising. Primarily, you’re looking at priming your activities around sharing valuable, encapsulating, entertaining and informative content in the form of articles, images, videos, or audio for marketing purposes. It also involves paid social media advertising. As of 2020, there are more than 26 million social media users in Malaysia alone. The number continues to rise over the years, increasing at a rate of at least 4.1% every year.

Social media penetration in Malaysia itself saw an increased rate of 81%. Social media advertising and marketing is a strategy that uses techniques to reach customers where they are, appeal and reach out to them in a way that enhances branding and awareness, supports other marketing campaigns, and improves conversion rates. The right social media marketing campaign levels the playing field between the larger players in your industry because it is based on unbiased algorithms. They’re targeted towards social media users who have already been singled out as potentially interested consumers/companies.

>> Get A Free Consultation Today

With millions of users on social media today, it is one of the most cost-effective ways to attract the right customers. Based on the information gathered by the individual social media platforms, you can quickly tap into your demographic of customers easily by specifying who and what you’re looking for. Unlike before, advertising via social media is one of the backbone advertising tentpoles that is absolutely essential to many businesses all around the world. With your social media marketing campaigns, you’ll enjoy better ROI and cut costs. With the saved money, there's a bigger piece of the pie for other aspects of your business! Social media advertising, however, needs proper planning because you need to improve engagement rate, enhance customer service, and get the chance to grow brand loyalty in real-time. In a world where consumers have the ultimate power of choice, engagement and communication will help you reach a bigger audience and establish yourself as a trusted source.

Running a social media marketing campaign is more than just introducing yourself into the market. The promotional campaigns are highly targeted, well-thought-out, and has the capacity to attract the most number of right people within a specific time frame. Done right, social media marketing also increases traffic to your website. Helping your customers find relevant, useful content or products on your website helps develop brand loyalty. There lies the chance for you to convert website traffic into customers. There’s a reason why most successful brands in the world have a healthy social media advertising plan. Although not the only aspect taken into consideration, an active social media presence is also a signal to search engines about how reliable, transparent, valuable, and trustworthy you are as a business.

The cost of running a social media marketing campaign differs greatly depending on the scale at which it is run. It can cost a few hundred dollars a month and well into the millions. The components to look at when it comes to costs are: