In this day and age, marketing plans for any business needs to include social media advertising because companies need to have a presence where their customers are. Social Media Marketing (SMM) is a modern-day marketing method that uses social media networks like Facebook, Twitter, Instagram, Pinterest, Linkedin (and many more) for branding, communication, promotions, and advertising. Primarily, you’re looking at priming your activities around sharing valuable, encapsulating, entertaining and informative content in the form of articles, images, videos, or audio for marketing purposes. It also involves paid social media advertising. As of 2020, there are more than 26 million social media users in Malaysia alone. The number continues to rise over the years, increasing at a rate of at least 4.1% every year.
Social media penetration in Malaysia itself saw an increased rate of 81%. Social media advertising and marketing is a strategy that uses techniques to reach customers where they are, appeal and reach out to them in a way that enhances branding and awareness, supports other marketing campaigns, and improves conversion rates. The right social media marketing campaign levels the playing field between the larger players in your industry because it is based on unbiased algorithms. They’re targeted towards social media users who have already been singled out as potentially interested consumers/companies.
With millions of users on social media today, it is one of the most cost-effective ways to attract the right customers. Based on the information gathered by the individual social media platforms, you can quickly tap into your demographic of customers easily by specifying who and what you’re looking for. Unlike before, advertising via social media is one of the backbone advertising tentpoles that is absolutely essential to many businesses all around the world. With your social media marketing campaigns, you’ll enjoy better ROI and cut costs. With the saved money, there's a bigger piece of the pie for other aspects of your business! Social media advertising, however, needs proper planning because you need to improve engagement rate, enhance customer service, and get the chance to grow brand loyalty in real-time. In a world where consumers have the ultimate power of choice, engagement and communication will help you reach a bigger audience and establish yourself as a trusted source.
Running a social media marketing campaign is more than just introducing yourself into the market. The promotional campaigns are highly targeted, well-thought-out, and has the capacity to attract the most number of right people within a specific time frame. Done right, social media marketing also increases traffic to your website. Helping your customers find relevant, useful content or products on your website helps develop brand loyalty. There lies the chance for you to convert website traffic into customers. There’s a reason why most successful brands in the world have a healthy social media advertising plan. Although not the only aspect taken into consideration, an active social media presence is also a signal to search engines about how reliable, transparent, valuable, and trustworthy you are as a business.
59% of people access at least one social media platform on an everyday basis, up to five times a day
The cost of running a social media marketing campaign differs greatly depending on the scale at which it is run. It can cost a few hundred dollars a month and well into the millions. The components to look at when it comes to costs are:
Strategy and Development
At RA Marketing, our focus is in helping you fine-tune your social media advertising game plan, formulating a strategy that works optimally within your budget. By using our social media marketing services, we’ll help you build buzz around your brand, develop content that appeals to your customers, and engage with them at a cost that is determined by you.
If you want to find and stay in touch with your customers on social media, planning out an effectual social media marketing strategy is inevitable today. You need people who think like sales and marketing people who are familiar with the kinks of modern-day social media trends and behaviours. The biggest benefit of using the right social media marketing solution is that it provides elements of connectivity and engagement with your consumers. Trust is absolutely essential to consumers before they derive at the right purchase decision. Consumers also take into account the responsiveness, engagement rate, reviews, comments and advice from other users on social media before they decide if you’re the right business to buy from. With that said, social media marketing bridges the gap between corporate and consumers. You’ll find it easier to bring fence-sitters onto your side with the right social media advertising strategy.
Other benefits of a good social media marketing plan include:
1. You’re Where Your Customers are Hanging Out
2. Cost-Effective Marketing Solutions
3. High Engagement Rates that Increases Loyalty
4. Extra Eyeballs for Promotions
5. Word of Mouth Marketing in Digital Format
6. An Intelligent Sales Funnel
7. Targeted Marketing
8. Increase Traffic to your Website
9. Collection of Data Through Insights and Measurements
10. Complements SEO/SEM Efforts
11. A Fun and Easy Way to Network with Consumers
12. Customizable Social Media Marketing Solutions
13. A Highly Flexible Advertising Medium
14. Ability to Target and Retarget Ideal Customers
RA Marketing will help you work out the nuts and bolts of your social media marketing and advertising campaigns and its scope. It is relatively inexpensive to run paid ads on social media channels like Facebook, Twitter, Pinterest, Youtube, Instagram, or Linkedin. After speaking to our experienced social media marketing consultants, you’ll have a better idea about who to target and how to allocate your marketing budget.
1. Social Media Content Management
After working on the justification of your social media marketing strategy, we’ll help you develop the right content for each platform, be it articles, graphics, audio, or video. With a strategically defined content calendar, you can use tools, automated or otherwise, to deliver the right content at the right time on social media platforms.
2. Social Media Enquiries Management
People on social media are, generally speaking, short on patience when it comes to getting a response. We have the right team of people behind your social media accounts to collect enquiries, answer questions, direct and redirect comments, and engage with your social media followers quickly. The engagement must align with your company’s image, tone of voice, and Standard Operating Procedures.
3. Social Media Paid Advertising
Your social media followers are used to seeing paid or sponsored ads by now. It does not annoy them as much as it used to because what they’re seeing now has become more relevant to them. And that’s how we help you target the right people. Based on data, algorithms, keyword and trends research, your social media marketing ad campaigns will be highly targeted!