XHS Marketing Agency
Partner in Malaysia
Reach 4.3 million urban Chinese speaking audiences in Malaysia & Singapore through our Xiaohongshu end-to-end marketing services, from account setup, blue tick verification & managing KOC campaigns.
What is XHS?
Xiaohongshu, or also known as Little Red Book & Rednote, is a social media & e-commerce platform from China.
It combines the best of Instagram, TikTok & Pinterest to become the go-to platform for Gen Z & millennial audiences to explore authentic lifestyle content & peer recommendations.
2.5M+ Xiao Hong Shu users in Malaysia
80% of users are women aged 20–35 years old
Users have high purchasing power
Strong reach to Chinese market
Our XHS Marketing Services
XHS Bluetick Verification
Build trust & authority with official bluetick verification for your brand.
XHS Store Account Setup
Professionally manage your brand's account from application, store design and with support team provided to ensure a seamless shopping experience for your audience.
XHS Content Management
Create high quality & engaging content that speaks your brand's story to your audience.
XHS Ads Solutions
We handle strategy, planning, design & optimisation to boost your brand's reach and convert views to sales.
XHS KOC/KOL Marketing
Leverage trusted key opinion consumers & leaders (KOC/KOL) to drive authentic engagement, build trust and increase brand visibility on XHS.
Type of Accounts on XHS
Discover the range of features that are available for each XHS account types.
| Standard 普通号 |
Personal Pro 个人专业号 |
Business Pro 企业专业号 |
|
|---|---|---|---|
| Main Usage | For Anyone | For Individuals | For Businesses |
| Verification | - | Personal Identity Card | Business Docs |
| Checkmark | - | - | Blue Tick |
| Features | Basic | + Giveaway Contest | + Many Features |
| Promotional Content | Limited | Limited | Allowed |
| Creators Partnership | - | - | Via Platform |
| Digital Advertising | Boost Only | Boost Only | Various Formats |
XHS Marketing Pricing & Packages
Choose from our XHS plans to match your business goals and audience needs.
Basic
Best for startups and small businesses looking to establish a presence on Xiao Hong Shu.
- Total 6x post creation
- 5x image post
- 1x video post
- Creative Chinese Copywriting
Growth
Ideal for businesses aiming to increase brand awareness and engagement.
- 3-5 selected KOLs / KOCs for Targeted Seeding
- Strategic Copywriting
- Onsite or Product Review
- Free Account Bluetick Verification
Advanced
Perfect for established brands seeking maximum impact and conversion.
- 1-2 selected KOLs / KOCs for Targeted Seeding
- Ad placements + Monthly strategy reviews & optimization
- Total 3x Post Creations
- Graphic design + Copywriting
- Free Account Bluetick Verification
- RM3,500 Ad Budget Included
Custom
Tailored solutions for brands with unique needs or ambitious goals.
- Account Bluetick Verification
- KOL/KOC Marketing & Talent Match
- Video Shooting & Editing Tactical Campaigns (e.g., giveaways, hashtag challenges)
- Official Xiao Hong Shu Training for In-House Teams
- XHS IP Participation & Brand Co-Creation Activities
Why Invest in XHS?
Search on Xiao Hong Shu isn't passive,
it's driven by intent and trust.
Users are actively looking for reliable,
authentic content to guide their choices.
70% of users make a purchase decision based on recommendations they found on the platform.
Why Brands Choose Us as Their
XHS Marketing Agency Partner
XHS Experts
We know XHS's algorithm and user behaviour
Full Service
Provide unmatched complete XHS services
Strategy
Proven approach with client success
Content Creation
Engaging content matching your brand voice.
FAQ
Xiaohongshu (XHS), also known as Little Red Book & Rednote, is a lifestyle platform combining social content and e-commerce. Unlike Instagram or TikTok, XHS focuses on authentic, review-style content where users post experiences, making it a trusted platform for product discovery and purchase decisions, especially among Chinese-speaking users.
In Malaysia and Singapore, XHS is popular among urban, Chinese-speaking Gen Z and millennial women, with around 4.3M users. These users are highly engaged, trend-savvy, and often rely on XHS for reviews before making lifestyle or beauty purchases.
XHS is one of the most trusted platforms for Chinese-speaking consumers. Unlike ads, users rely on peer content for reviews and suggestions. For brands, this means high credibility, organic exposure, and better conversions, especially when reaching niche audiences in beauty, fashion, wellness, and lifestyle.
You can run influencer seeding campaigns, sponsored content with KOLs/KOCs, paid media ads (CPM/CPC), account management for brand storytelling, hashtag challenges, and review seeding strategies to boost visibility and trust. Campaigns are designed to feel organic and community-driven.
Success is measured through engagement (likes, saves, comments), note visibility (reach, impressions), follower growth, search volume increases, and, if tracked, direct traffic or sales uplift. For seeding campaigns, qualitative reviews and keyword ranking on XHS are key ROI indicators.
If your brand targets lifestyle-conscious, Chinese-speaking audiences and operates in beauty, fashion, wellness, food, or travel, then yes. Even emerging or niche brands can perform well if your product has visual appeal and review-worthy benefits that resonate with XHS users.
It helps, but not required if you work with an agency. We handle Chinese copywriting, localization, and influencer communication to ensure content feels native and trustworthy. We also provide strategy and translation support to bridge the language gap for international clients.
Yes, you can run paid ads on XHS even if your business is outside China. While official ads may require additional setup, many brands start with influencer seeding and organic content to gain traction first. We help manage both organic and paid routes tailored to your market.