Getting to the top result page of search engines is the ultimate goal of any business. It's the promise of digital marketing agencies all around the world. We work through the undergrowth on information and competitors to ensure organic content marketing brings in prospects so that we can nurture and convert them. The thing with SEO and Organic Content Marketing is that they take time. There’s no overnight success. Your SEO efforts could take anywhere between 3 months to a year, depending on the industry and your strategy.
Because search engines look at so many variables to rank websites vying for the same spot, SEM promotes your content to the top of search engine results in the form of paid ads. This can be Pay-per-Click (CPC), Cost-per-Click (CPC), GDN (Google Display Network), or Sponsored Ads. How search engine marketing works is that the advertiser pays a fee (adjustable) for an advertisement every time an internet user clicks on the ad. This data is completely transparent and LIVE. You know exactly where your money is going and the result it brings. Search engine marketing complements your SEO efforts by bringing in interested prospects into your website and if done correctly, they’ll find your content enticing and come back for more especially if you work your content marketing strategy right!
For a business investing in search engine marketing, you need to:
- Find top-performing keywords related to your industry
- Evaluate the competitiveness of the keywords
- Analyze the viability of alternative keywords
- Determine the investment in keywords
- Decide on geo-focused keywords
- Time and adjust your ad campaigns for maximum results
SEO is your long-term goal. It takes months if not years to convince search engines that your website contains information that users are looking for. Coupled with the right search engine marketing tactics, it highlights your website to internet users its relevance right off the bat! If you’re an eCommerce website, you’re able to highlight your products and services on search engines like Google and Bing through shopping ads and Google My Business (GMB). This works wonders as a shortcut for businesses that sell products and services directly to their consumers on their website.
With so many businesses all around the world using search engine marketing as a part of their marketing strategy, the conventional, simplified, cookie-cutter, copy-and-paste SEM strategy no longer works. Businesses need to put in extra brainstorming sessions to compare their websites to competitors within their industry (local and worldwide) and find out what is working for them and how they’re doing it. This is the only way we can bring maximum visibility to your website based on keyword selection, the timing of ads, and custom strategies.
It fast-tracks your organic content marketing and SEO campaigns. It increases visibility and ensures easy discovery by your prospects. It’s flexible. It also produces better CTRs. It is without a doubt that right paid search engine marketing campaigns brings about far more effective and faster results than any other forms of digital advertising. The other benefits of using SEM techniques is you can focus on local searches and markets. This works wonders for brick-and-mortar businesses and service-based businesses, regardless of whether you have a B2B or B2C business model.
First, you determine your demographic and geographical location. Then, you decide on a budget spend. PPC campaigns can be adjusted to a pay-per-lead campaign. What you want is to get leads in the form of signups, emails, phone calls, visits to your website/product pages/landing pages, or messages on your social media pages. There is no bidding process in this instance because search engines like Google determine when to post your ads based on locality, relevance, business hours and industry, responsiveness, the regularity of updates, and feedback from internet users.