What You Need to Know About Lead Generation?
Having a website, blog, and running social media campaigns means very little when you’re not getting the leads you’re looking for. Lead generation goes beyond having top-notch products or out-of-this-world business solutions. There are many techniques, tools, strategies, and channels for lead generation and here at RA Marketing, we customize them for you. We zoom in on relevant leads from people who are actually looking for you.
What is Lead Generation Service?
To help you understand what lead generation service actually is, we’ve broken it up so that you can see how imperative the service is to your business and how it can help you break new grounds in your online marketing efforts.
1. We brainstorm and identify top platforms where your customers converge.
2. Using tools and data, we identify your target market by segments.
3. We develop purposeful sales funnels.
4. Sales pipelines are built using digital channels.
5. We’ll develop methods for you to target, retarget, connect, and build a relationship with your customers using laser-focused campaign strategies and tools.
"Lead generation service is all about helping you find custom-matched audiences and bringing you high-quality leads at affordable rates which can then be converted into sales and long-term businesses."
Our lead generation service is backed by data, analysis, and trends. Based on these findings, we’ll work with you to develop a strategy to find potential leads via the following strategies.
PPC (Pay Per Click) Marketing Campaigns with Google Ads
PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates . PPC is all about relevance. Users are searching for specific products, services, and information at any given time. Advertisers have the ability to show a targeted ad at the exact moment this search is occurring. For example, if a user searches for “blue running shoes,” an advertiser can show an ad speaking to “blue running shoes.”
Remarketing and retargeting via emails, paid search, GDN, and social media
Retargeting most often refers to online ad placement or display ads targeting users who have interacted with your site in specific ways without purchasing. Once a visitor enters your website, clicks on a product, or takes a certain action that you want them to take, a cookie is set in their browser. You can then use this information to “retarget” them with ads based on their interactions once they leave your site.
Remarketing is about moving not-yet customers down the purchase path. Things like emailing a customer to renew a service or upsell an accessory are traditional examples of remarketing. It can also take the form of a brand “reminding” a user to act, using information about their purchase history. This frequently happens in email marketing but also takes the form of paid ads targeted toward current customer buckets.
SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
Search marketing relates to any tactic that helps a brand get attention by appearing on search engine results pages (SERPs) . It includes efforts to get higher rankings and increase search visibility so you can drive more traffic to a website or specific webpages.
There are two major categories within search marketing:
1. SEM, which uses PAID strategies to appear in search
2. SEO, which uses ORGANIC strategies to appear in search
Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
Social Media Strategies which includes sponsored posts and lead generation ads
Sponsored Facebook posts are best used when the goal is to increase engagement with a certain post or piece of content.
CRO (Conversion Rate Optimization) campaigns which include A/B tests to find the most efficient and cost-effective ways to reach your target audiences
A system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
Why Should You Use Lead Generation to Gain Ground?
One of the biggest reasons why companies and businesses need to use lead generation services is this: The buying landscape has changed. Consumers’ buying behavior has evolved and if we want to find qualified, quality leads today, we need to be where the consumers are. That means constantly researching, testing, and finding new ways to cut through the noise. Consider using lead generation services if you want to make every advertising dollar count. Casting a big net over the sea of consumers no longer work. You don’t really want all the fish in the sea. You want to catch the right fish. As your customers move from strangers to leads, you’re building credibility and trust towards the golden customer experience. That generally resonates better, and that’s what lead generation truly is: It’s a way of warming up prospective leads to your business and getting them on the path to eventually making a purchase.
The Cost of Lead Generation Services
The cost of lead generation services differs depending on your marketing strategy and budget. Example: Client A might have an eye out for customers from anywhere in the world while Client B might be focused on large corporations in Southeast Asia. The cost of running their lead generation campaigns would be completely different. At the end of the day, our job is to employ strategies that work, saves cost and lets you own the leads. Your cost will be low if you’re targeting highly-qualified leads and only pay for result-orientated leads. And since you’ll own the leads and are not ‘renting’ them from other platforms or third-party organizations, you drive down the cost even further with retargeting efforts. RA marketing specialists are experts in using a mix of techniques that slashes your budget spend by being more effective.
Benefits and Results of Lead Generation
Understanding what are the benefits to lead generation marketing will enable you to make more of an informed decision. The key to reach out to more audiences will be the perseverance that will see these continue to develop and grow. Here are some of the benefits that you will see in time:
1. Generate high-quality leads at scale
2. Dig into and understand the ROI of each of your lead generation campaigns
3. Manage your leads easily and accurately
4. Add CTOs (Calls to Action) to your ads and content
5. Collect and maintain your own leads
6. Offer your leads exclusive deals, promotions, and content
7. Build brand loyalty
We help our clients find interested customers using timely, strategic, and budget-friendly lead generation techniques.
Lead Generation Process
While you may focus on getting new leads through your digital marketing campaigns, that’s not the end of the journey. The truth is, new visitors to your website are not ready to purchase from you yet. They’re still at what we call the Top of the Funnel. We use different platforms and strategies to move the leads to the middle of the funnel with proven lead nurturing techniques. This is done by:
1. Understanding the behavioral patterns of your customers
2. Using marketing automation solutions to touch base with your leads throughout their journeys
3. Use a mix of content marketing, social media, web development, SEO, and SEM for lead generation
4. Build an enduring and lasting relationship with your leads to move them through the sales funnel
5. Test, optimize, measure, or strategize your lead generation campaigns
Popular Channels for Leads Generation
SEO
Monitoring your competitors, optimizing your website, watching consumer behaviors and eCommerce sites up-to-date and search engine-friendly and create simple contents for users to search online.
SEM
Discover where your customers are and targeting them based on their interests, demographic profiles, geographical locations, buying tendencies, age group using paid advertisements that appear on search engine results pages.
Social Media Marketing
Creating trust between customers and companies is what social media is best for. It is also a great way for lead generation because of the availability of targeted ads and sponsored content options. It’s the best way to create buzz on the Internet that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals that drives more audience engagement.
Email Marketing
Email continues to be an important touchpoint for customers and companies. Whether you’re hosting a new online event or running a new promotion, sending out an email regularly (but not too often) brings you closer to your leads. More than 80% of survey participants revealed that they think email marketing is one of the most effective marketing channels in today’s saturated playing field.
Why Choose RA as Your Strategic Partner for Lead Generation Service?
As one of the pioneers of digital and internet marketing, RA is your ideal strategic partner for lead generation because we have a team of people who are well-versed with a diverse number of ways to get leads from just about anywhere on the Internet. We are results-orientated, have the ability to tailor-make your lead generation strategy, and help you make good ROI on each campaign. We are also a HubSpot-Certified Inbound Marketing Specialist, one of the very few in Malaysia and the region. Transparency, active brainstorming, flexibility, commitment to innovation, technology, and constant communication has helped our clients forge ahead in their respective industries. We have our eyes on long-term goals for our clients and we believe you can tap into our passion for marketing too!
Outsource your digital marketing with us today!
What should you do to launch your business off to its next level, gain you new ground, and propel you ahead of your competitors? Worry not, just ask us!
