In the era of print marketing, aside from newspapers and pamphlets, billboards are a huge part of marketing. Countless billboards are placed strategically in main roads, intersections and other high-traffic areas to allow maximum visibility.
Google My Business (GMB) - Give your digital marketing that vital edge.
Google My Business (GMB) is a free tool that allows sellers and buyers to locate each other. It allows businesses and companies to manage their online presence across Google, including Search and Maps. If a user Googles for a specific service or product, Google My Business displays the name of companies near that person.
For instance, if you type ‘motorcycle’ in the search box, information about several motorcycle manufacturers and shops near you appears.
Word of Mouth is possibly the first form of marketing/advertising long before marketing/advertising was even invented. When cavemen found a good hunting spot they would share this new discovery with their tribesmen by hand gestures or drawings in caves to explain what and where it is.
You and other busy business owners or managers have one thing in common. Time, marketing expertise and cost affect how profitable your business will become. However, if you are a C-Suite or a senior manager, you would wear many hats to manage your business. When marketing is also one of your responsibilities, you would face daunting challenges running your day to day operations.
While most businesses have a website, 90% of them are merely providing basic and supplementary information without generating any leads. In this modern-day and age, having a website is an investment. The opportunity to fully leverage your online presence and get more traffic and prospects should not be wasted.
As with any business, identifying the most effective marketing technique is key to success. But for small businesses and startups, conventional marketing approaches are either way too expensive or too big to function properly.
So, what’s the answer? Inbound marketing!
Inbound marketing also known as Pull Marketing, at its core is about attracting prospects to your business rather than going out to find those prospects.
As you master the fundamentals of inbound marketing, you will soon begin the important journey of expanding your studies.
The best way to learn the tricks of the trade is to imitate and emulate the masters before developing you own methodology that best suits your practice.
As you become more fluent in creating content, understanding design, social and Search Engine Optimization (SEO), the expansion of your knowledge base is done by studying the masters and teachers among us.