For 50 years, WWF has been protecting the future of nature. The world's leading conservation organization, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally.
Outsourced Marketing is the New Norm
The conventional method of marketing has changed dramatically over the decade because of the evolving consumer behavioural landscape. The new generation of consumers grew up with:
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24/7 availability of high-speed internet
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Instant information
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High expectations from customer service teams
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Free information, data, and tools
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Transparency from the companies they buy from or work for
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Cross-boundary communication
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Smart technologies that enhance their shopping experiences
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Social media influences
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Excellent after-sale services
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Integrity and responsiveness from companies
Geographical boundaries from which you launch the marketing campaigns are no longer a major marketing measure of effectiveness. Word can spread from and reach anywhere with the right technique and platform.
“Can and Should you Spend Money on an In-House Digital Marketing Specialization Staff?”
Experts, Social Media, and Influencers in Marketing
Content continues to be more so now than ever. The reason is simple. Consumers rely on information sourced through the internet for most of their daily decisions. While someone ten years ago would have asked their friends for recommendations and references, today, people hit the internet for reviews, facts, figures, images, and descriptions. Small and medium companies have to intentionally work on Google algorithms that favour Google's Y.M.Y.L. and E.A.T.
What are they?
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Y - Your |
E - Expertise |
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M - Money |
A - Authority |
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Y - Your |
T - Trustworthiness |
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L – Life |
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Outsourced Marketing vs. In-House Marketing
Having an in-house marketing team is fantastic but an outsourced team with a wider scope of experiences may be more in tune with the constant changes in the world of digital marketing. They need to work together with a very clear, singular purpose. The marketing game plan for the in-house marketing team will complement the roll-outs of the outsourced marketing company’s. Just in 2019, Google, yet again, confirms the importance of E.A.T. to their algorithms. An in-house marketing and SEO team may be focused on the internal operations of a firm, they may not be the best people to count on to know about the latest algorithm search engine updates and what to do. Many companies lack the resources, knowledge, and experience to focus on playing catch-up in the race of internet marketing. An outsourced marketing agency provides companies with a committed, dedicated, and knowledgeable outsourced marketing team to help them get ahead of their competition. The program comes with detailed performance reports to gauge the effectiveness of each online campaign and participate in brainstorming sessions.
"Getting Ahead of Your Competition by Leveraging on the Expertise of Internet Marketing Specialists”
Why Outsourcing your Online Marketing is the Better Option
The most common tasked outsourced to a third-party marketing agency are:
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website design
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content strategies and development
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online advertising
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social media campaigns
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eCommerce
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news portals
The reasons companies rely on outsourced marketing teams is because a company has limited resources, time, expertise, and experience to devote to quality and consistent online marketing strategies and campaigns. Using an outsourced marketing company is also more cost-effective for most small to medium companies where hiring a full team of online marketing experts is beyond their budget. Instead of focusing on the intricacies of producing quality content, measuring metrics and data, brainstorming on new advertising ideas, collaborating with multiple people on one type of content, there's a way to put pedal to the metal. By outsourcing their online marketing to a reliable digital marketing company. This helps them better focus on improving their operations, resources, time, customer service, and research and development. At the end of the day, outsourced marketing is cheaper and more result-orientated compared to having an in-house online marketing team. While the in-house team works on offline marketing strategies, the outsourced marketing team complements them by getting them the eyeballs they need on the internet. With a reasonable budget, you can get your hands on highly-valuable experts to be on your panel of consultants at an affordable price. A company’s in-house marketing team may also be overworked while an experienced outsourced marketing company is always in the middle of the mix. They provide companies with real-time, transparent, and accountable reporting as to the performance of their online marketing campaigns. With a reputable leader behind the outsourced marketing team, there is never a shortage of fresh, new ideas, strategies, technology, and techniques on how to get to the forefront of their industry.
“It’s Time to Stop Asking Your Operations Manager to Write your Facebook Ad Campaigns”
Benefit of Using an Outsourced Marketing Agency
At the core of every business, no matter the industry is its marketing department. You either have an in-house or an outsourced team because no business can sustain itself or remain competitive without a solid marketing team. Even engineers, lawyers, doctors, or even frontline essential workers depend on how well a marketing plan works. An outsourced marketing service maps out the latest marketing trends, work on techniques based on the findings and pan out guides to implement them. The old ways of attending social and networking events can only get you so far these days with the dominance of internet authority and visibility. Today’s digital marketing landscape has changed so much that you need a highly capable and experienced team of outsourced marketing team to develop everything from websites to landing pages, come up with creative and persuasive copywriting to impressive social media posts in order to bring on new customers and retain loyal ones.
Why Choose RA as your Strategic Partner for Marketing Outsourcing
RA comprises some of the most experienced, talented, skilled and focused digital marketing specialists in the field who understands the way of the marketing world. We know that to bring in the dollars, Push Marketing no longer works. It’s now all about Pull Marketing. Attracting and retaining your prospects online and offline. Our specialists are trained and certified experts in getting long-term, real results with consistent brainstorming, result testing and fine-tuning. When RA is onboard your team, we take the weight of strategizing and implementing your digital marketing campaigns off your shoulders. We also understand that every digital marketing campaign is long-term and time-sensitive. We have a multi-talented, trained and skilled team of marketers who can help you focus on your core competencies. It will help you make the most efficient and effective marketing decisions based on your goals and budget.
“Learning How to Find, Attract and Keep Your Prospects is a Highly-Skilled Talent. It’s Science.”
Contact us for Info on Outsourced Marketing
There are tens of thousands of ways to do digital marketing and we bet you’re wondering which one is right for your business. What should you do to launch your business off to its next level, gain you new ground, and propel you ahead of your competitors? Worry not, just ask us! We offer no-strings-attached and cost-free answers to your queries because we know you need fluff-free answers. So, ask away right now. We’re all ears!