Anytime a company sends out an email, aside from order confirmations and direct responses to customer questions, it could be considered a form of email marketing. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers. Marketing emails may also seek to share a general message on the company's behalf, such as in the wake of a natural disaster or company scandal. At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their audience. At its worst, this kind of marketing can drive customers away with persistently annoying spam emails.
Today’s marketers need to do more with less. They needs to connect with their audience in a highly personalized way, while staying on budget. Marketers that can do this—connect with their prospects and customers in a highly targeted way—will be successful in delivering ROI and revenue back to the business.
- Email marketing has larger reach
- Email marketing delivers your message
- Email marketing drives conversions
- Email marketing has a higher ROI
- Email marketing is the preferred communication channel
1. Email Specialists
We live and breathe email marketing. This focus means we are able to offer our clients the high quality service, specialist knowledge and comprehensive support they need to deliver highly successful email campaigns.
2. No Hassle
Want the power of email marketing without the IT headaches? With us there’s no software to install or hardware to set up. And if there are any technical issues we’ll work directly with your IT department to resolve them.
What we do may be at the cutting edge of technology, but we realize our people are our biggest asset. So on top of all of the market leading features, we pride ourselves on a friendly and approachable service.
4. There When You Need Us
A real person is just a phone call away. So there’s no need to struggle with distant call centers or incomprehensible online support. Whenever you have a question about your campaign, we are always on hand to help.
5. Single Point Of Contact
What’s more we know there is nothing worse than being passed from pillar to post. So with us you always deal with the same person. That way, things are kept simple and everyone knows exactly what’s going on.
6. Expert Analysis
Although you can access a wealth of campaign statistics from our system, sometimes it’s putting those in context that really matters. With our experience over hundreds of campaigns we can help you see the wood for the trees.