10 STRATEGIES TO INCREASE YOUR WEBSITE’S TRAFFIC ORGANICALLY
Designing and setting up your website is just the beginning of your journey. There are loads more to do before you start ranking on search engines and being discovered on social media.
Now that your website is running, you might be asking yourself this: how do I get people to visit my website? What will it take to increase traffic to my website?
In this article, we will outline some of the best ways to get more traffic to your website.
1. CONTENT MARKETING
42% of B2B marketers say that content marketing produces dramatic results for their businesses long term. More shockingly, over 60% of marketers create at least one content for their website per day.
That’s a LOT of content.
Content marketing provides your potential leads and prospects with valuable information. Whitehat, genuine content is often seen as authentic, trustworthy, and helpful. When you provide relevant, useful content regularly, you're building a successful online presence and solid branding.
Neil Patel, the sifu of content creation and marketing, believes that website owners will start reaping the benefits of the 3Cs of content marketing if they're Consistent, Consistent, and, yes, Consistent'.
With content marketing, bear in mind, we’re creating organic inbound traffic to our websites, essentially targeting the right people who are already interested (somewhat) in your products, services, or company.
Once you’ve nailed down the demographic of your target audience by understanding their core buyer persona, it will, from then on, be all about:
- Conducting keyword research
- Understanding what your prospects are looking for
- Staying on top of what is trending with your target market
- Keeping abreast with the latest algorithmic changes in the world of SEO
- Finding their pain points
- Consistently running SEO research, compiling and dissecting data
- Writing the draft
- Publishing and promoting the new content with ad campaigns, newsletters, and on social media
2. ON-PAGE SEO
Loads have been said about paying attention to your on-page SEO even when the creation and launching of your website are done and dusted. This is just the beginning.
On-page SEO (combined with other forms of SEO work) helps your website rank higher on search engines and bring you more relevant traffic. As long as Google and other search engines continue to exist, on-page SEO will continue to be pivotal for your business’ online presence.
The thing is that on-page SEO is now a smaller part of the SEO process. It involves tweaking your page META tags like title tags, header, description, image alt-text, blurbs, and keyword density.
It's become simpler but still non-negotiable.
3. GETTING QUALITY BACKLINKS
The need for quality backlinks from your relevant industry affects how search engines view your website. Although things may change once in a while, like how it was reported by Forbes that backlinks no longer carry the same weight it used to, we need to keep our heads above water.
If a quality website like CNN, TheGuardian, BBC, Forbes (you get the picture) links to your website, blog post, or article, you’re almost guaranteed a boost in credibility. There are two clear benefits to getting backlinks from such sites and they are:
- ranking boost and;
- referral traffic.
Referral traffic comes from other website owners, writers, and publishers who have inevitably found you through popular publications or blogs, and have decided to place a backlink to your website/pages because it came from a credible source.
This is precious link juice.
4. PAID ADVERTISING
Pick the beast you want to defeat in this game of SEO - most of the time, it would be Google. And then, you can start using search engines or social media platforms to run pay-per-click (PPC) or retargeting ad campaigns.
Since a few years ago, even before the Covid-19 Pandemic, social media display ads and sponsored posts have been seeing a 62% rise in spending from companies large and small alike.
Paid campaigns are slightly easier (it’s still no walk in the park) to set up. What you need to do is to:
- Define your end goal
- Decide on a good campaign
- Identify your target audience
- Use online tools to find out their demographic profiles
- Set up the timing and budget of your online ad campaigns
- Create the advertising message, send it out, and monitor the results
5 - PUMP UP THE VOLUME ON SOCIAL MEDIA
Social media, including the now-famous TikTok and Insta Stories, has been around for more than 4 decades although it only took off with the sudden surge of smartphones, IoTs, and Facebook (of course!).
Creating organic social media branding is very different from updating your website with blog posts and paid advertising. You’ve actually got to make a real effort to connect with your followers and fans on social media.
They’re also always changing things up, upping each other every single day, week, and month. So, like other advertisers, businesses, and normal users, we’ve simply got to keep up and learn how to oil the engine.
For instance, while IGTV might work best for small businesses, eCommerce stores, or retail outlets, it may not be the same story for big brand names like banks, FMCG companies, large publications, or international corporations.
So, sit down with your creative crew and decide whether using Facebook Messenger, LIVE videos, YouTube, Pinterest, IGTV, or TikTok is the way you want to go.
If there’s one thing we want you to remember about using Social Media, it will be this: people can smell fake authenticity from a mile away. Be genuine, make real connections, speak directly to your direct audience, and stay active within the community.
On social media, people like it when they know the face behind the brand.
Here are some social media facts and recommendations by some of the world’s most renowned digital marketing and SEO experts.
6 - GIVEAWAYS AND INFLUENCERS
We’ve decided to put both ‘Giveaways & Contests’ and ‘Social Media Influencers’ under one category because together, they are the secret sauce for online success! To boot, collaborating with YouTube influencers is far more effective (and more affordable) than working with macro-influencers...you know...celebrities.
People on social media tend to trust micro-influencers more than celebrities and big-name Hollywood stars.
The way it works is simple and to-the-point.
- Decide on the kind of product/service you would like to promote to a specific group of audience
- Find the social media platform that they often congregate on. It can be held on multiple platforms
- Strategize on what will really create the burning bush moment for social media users and influencers
- Reach out to them via website comments, emails, and, of course, on social media
- Finetune the mechanics of how this giveaway is going to work and put it down on pen and paper
- Finalize the ad copy and graphics
- And, yes, finally...promote and monitor
- Most people leave this out but follow-ups, feedback, asking for reviews, gathering of information on the backend at the end of the campaign should also take place
7 - BUILDING YOUR EMAIL SUBSCRIBER DATABASE
Setting aside scepticism about the ‘death of email marketing’, a study done by The Radicati Group indicates that the number of email users will increase to approximately 3 billion by 2020. The result of the study suggests that email marketing is far from dying.
About ⅔ of emails are being opened by users via smartphones and mobile devices as uncovered by MarketingLand in 2015, with a whopping 75% of them on Gmail.
"89% of marketers consider their email marketing strategy successful" - DigitalAgencyNetwork (https://digitalagencynetwork.com/)
Email marketing allows you to connect with your existing customers (and promote your latest products/services or updates) that will drive direct and relevant traffic to your website. If you’ve invested in content marketing and your blog is chock full of useful resources and content, having repeat readership helps cement your branding too which leads to increased traffic, conversion rates, and lead generation.
Granted, this needs to be coupled with good copywriting, encapsulating graphic, and effective CTAs.
8 - ENGAGING WITH YOUR COMMUNITY AND CUSTOMERS
You may have heard this saying in the past but we’ll say it again because it is worth saying - a large majority of people don’t buy from brands anymore, people buy from people/companies they trust.
Brand recognition and creating loyalty and trust with the customers requires one to be active and engaged with your community in a helpful, respectful, authentic way.
This might require you to participate in group and community discussions not only on social media sites like Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest but also other platforms like Quora, Reddit, Digg, Stack Overflow, Slant, and Yahoo! Answers.
You can also create your own forums on these sites/apps and get your fans and followers to engage with you.
The Human-First approach is what works today in 2020.
9 - VIDEO MARKETING
By 2022, most consumers and website visitors are expected to chance upon your website through video marketing. Around 82% of traffic will come from channels like YouTube by 2022. But that's no surprise at all.
The good news is that although YouTube is the desired platform for video marketing, other video-based social media marketing platforms are hot on their heels. The apps include Instagram’s IGTV and Stories, Facebook Stories, Facebook Watch, Google’s video news feed, Vimeo, and many more.
Our advice is to upload your video content, like guides and how-tos, onto selected channels and dissect the insights diligently after the campaign.
10 - LOCAL BUSINESS SEO MARKETING
This is 2020. Coupled with the Covid-19 Pandemic, more and more consumers have become accustomed to doing almost everything, including researching products and purchasing daily essentials, online and on their smartphones.
A whopping number of people, 4 out of 5 according to recent research, use search engines to find local information and businesses. What this means for your business is this: if your website or business if not locally optimized, you
Apart from optimizing your website for your list of desired search terms and keywords, here are some of the things you should add to your to-do list:
- Optimize your Google My Business (GMB) and Moz Local
- Create local content
- Optimize your pages and landing pages for local ranking
- Improve your website’s internal linking structure
- Add location to the pages on your website
- Indicate your company/business’ NAP (name, address, and phone number) on your website, social media pages, and Google
- Get busy on local social media community groups
There are many other gurus and experts out there who can give you the skinny on how to drive traffic to your website. The reality is that a lot of websites are facing tough competition. We need to be able to understand our target audience, cater to their needs, and customize our strategy to find, capture, and get them excited about our products and services.
Apart from the paid ad suggestions we’ve outlined above, most of the strategies are organic by nature. You pay nothing (except for brain power, man-hours, and effort) for the traffic. Bringing your website to good rankings is never an overnight thing. Once you’ve got the strategy down pat, keep it moving and change if you have to.
Would you like to speak to someone about bringing more relevant, qualified traffic to your website? Get in touch with RA Marketing, and let’s have a chat!
We would be more than happy to help you find your way to the top of SERPs with the help of our skilled digital marketing talents!